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Sydney's Office Market Finds Its Footing: Who's Cashing In as Demand Shifts South and West

As traditional CBD vacancy rates stabilise, savvy investors and developers are positioning themselves to capture growth in emerging office precincts across greater Sydney.

By Sydney Business Desk · Published 29 June 2026, 10:17 pm

2 min read

Sydney's Office Market Finds Its Footing: Who's Cashing In as Demand Shifts South and West
Photo: Photo by Kate Trifo on Pexels

Sydney's commercial property sector is entering a transition phase that's creating clear winners and losers. After years of uncertainty around hybrid work and the future of office space, the market is settling into a new equilibrium—and those who've anticipated the shift are already benefiting.

The CBD's recovery has plateaued at around 11 per cent vacancy, according to recent industry data. But the real opportunity isn't on Pitt Street or Martin Place anymore. It's in the suburbs, and particularly in the western and south-western corridors that have been systematically overlooked for two decades.

Parramatta has emerged as the most obvious play. Office rents in the CBD's secondary business district have climbed to $600–$650 per square metre annually, closing the gap with the city centre. Major corporates including EY and Dexus are consolidating back-office operations here, drawn by lower costs and easier access for western Sydney's workforce. The precinct around Church Street and the Parramatta Square development is experiencing genuine momentum.

But Parramatta is no longer a secret. The smarter money is looking further out. Penrith, Liverpool, and Campbelltown are seeing developer interest for the first time in a generation. These areas offer sub-$500/sqm rents, abundant parking, and proximity to a growing employment base in logistics, healthcare, and light manufacturing. Local councils have begun upgrading precincts around train stations, signalling confidence in these centres as genuine business hubs rather than suburban afterthoughts.

Closer to the city, suburbs like Waterloo and Redfern are attracting tech and creative firms seeking proximity to the inner west's amenities without CBD overheads. Rents here hover around $700/sqm, positioning these areas as a middle ground between the city and outer suburbs.

The winners so far include medium-sized development firms with land holdings in these emerging precincts, as well as property funds that repositioned their portfolios in 2023–24. Several unlisted funds focused on regional office space have reported double-digit returns as demand materialised faster than anticipated.

The shift reflects genuine structural change. Companies are no longer chasing prestige addresses; they're optimising for talent acquisition, retention, and cost efficiency. A Parramatta office with a riverside precinct and transport connections now outcompetes a Martin Place tower for many mid-market firms.

The next 18 months will determine whether this is a temporary correction or a permanent recalibration of Sydney's office geography. Early indicators suggest it's the latter.

This article was compiled by AI from the sources linked above and screened before publishing. See our editorial standards.

Topic:#Business

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This article was produced by the The Daily Sydney editorial desk and covers business in Sydney. See our editorial standards for how we use AI.

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